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Hacking Marketing. The Science of Why We Buy - Phil Barden (9789669936424)

Hacking Marketing. The Science of Why We Buy - Phil Barden (9789669936424)
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Hacking Marketing. The Science of Why We Buy - Phil Barden (9789669936424)
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Description

This book analyzes consumer behavior using modern decision science. The author talks about why people make purchases, what happens in the buyer's mind when he makes decisions, and how you can use modern scientific knowledge in your marketing activities.

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