Nezdolanni - Alter Adam (9786177559060)

Modern technologies are irresistible. They are created to help. But in our turbulent times, they can also become a problem. Dependence on gadgets and social networks takes up our time and does not allow us to concentrate on important milestones in our lives. Opportunities stolen by addiction hinder the further development of both the individual and society as a whole. A detailed description of the mechanisms of manipulation of consciousness and opposition to them formed the basis of the book “Irresistible” by Adam Alter. The presented research data from neuroscientists and psychophysiologists, psychological tests, many references, examples and real stories allow us to find a healthy balance of coexistence of Man and Technology.

The tendency to addiction lives in each of us. But why is the meaning of this word perceived in combination with familiar phenomena - alcoholism, drug addiction, gambling, etc. Not everyone realizes that with the development of technology and the need for us to use it in everyday life, humanity has acquired a new dependence: on gadgets. “Irresistible” by Adam Alter is about exactly how behavioral addiction to the Internet arises, what its essence is from a biological point of view. The author cites data from psychophysiologists and neuroscientists who help us understand the various details of a smartphone and their impact on our subconscious. Many scientifically based psychological tests will help identify the presence or absence of this addiction in each individual reader. Despite the fact that Adam Alter is a psychological scientist, his book is written in accessible language, in an academic style, with arguments for and against. And, as a conclusion, examples of the use of technology for the benefit of society.